Tag Archives: Perspective

12.21.20 Do You Remember Your First Yellowtail?

One of the greatest gifts that I have ever received while on this Fish Village journey was a story from a first time Fish Village customer. Richard Williams booked a spot on one of our 2.5 day kayak mothership trips to San Clemente Island last June and such a good time that he wrote us a short story about his experience. We loved this story so much we just had to share it.


Do you remember your first car?  Mine was a 1950 Ford that I found in the back parking lot of an apartment building in Bethany, Oklahoma when I was sixteen.  It had its original exterior color, faded mint green, and original interior, light beige vinyl.  I got it for $275.  Push starter with three on the column.  I was the cool kid at a school of only 300 students, until Bill Reynolds showed up a month later with a \’57 Mustang. 

Do you remember your first kiss?  Kim Klopfenstein.  I finally got the nerve up and asked Kim out.  Of course I had to then ask her dad if I could take his daughter out (which is another story) and after he said yes I picked her up on Saturday and off we went to the local burger joint, Braums, and then to the movies.  ET was playing at the time so we drove to the theater, parked the car and I got out and started walking to the theater.  All of a sudden I realized that Kim wasn\’t with me.  She was still sitting in the car, waiting patiently for me to open the door for her.  My parents taught me better than that so I ran back and apologized profusely.  After the movie, I drove Kim home and on the front porch I mustered up my nerve and had my first kiss.

Do you remember your first yellowtail?  Leave it to a fisherman to bring anything back to fishing.  It was June 27, 2020 at around 3:30 pm by San Clemente Island.  The captain of the Islander had moved the boat because of the wind, and we launched the kayaks. Right out of the gate, Tim Boyer from Pure Watersports caught a yellowtail.  I had spent the day before toiling all day in hopes of my first yellowtail.  Nothing.  But I knew it had to be today.  I had fished all day long with one line weighted with live bait and then a free line with live bait.  I had a couple of hits that I thought might be a yellowtail, but then later discovered that it was just a seal following me and stealing my bait.  I was about to give up for the day, but I remembered Tim telling me to hook the bait by the butt and the bait would swim deeper. Why not give it a try? At this point, I was willing to try anything.  After releasing the bait into the water I could hear it take the line slowly into deeper water, so I knew that the trick worked. About ten minutes into it, I could hear the bait getting nervous from the amount of line it was taking. Something\’s up. I slowly reached back and grabbed the rod, and that\’s when the reel started to scream. I flipped on the drag, and we were off to the races! The rod doubled over and the line was flying off the reel. I reached up and tightened the drag ever so slightly to give some resistance.  It helped, but this fish was not slowing down! Is it a shark?  A black sea bass? I had just witnessed one of the other guys bring in a five foot shark and ten minutes later a 75 pound black sea bass.  Then I was worried that the fish was on my lighter set up, so I looked down and it wasn\’t, so I knew that my odds had just increased.   I kept saying to myself \”just be patient, don\’t overwork the fish.\”  Sure enough, after about fifteen minutes of tug-of-war, I saw color.  The most beautiful thing to see was the silver and yellow.  I got it in, pulled it on board, and in my excitement, I didn\’t even bother to measure it or weigh it.  I do remember the fish\’s nose was at my seat and the tail ran past my feet.  When I went back to the mother ship to hand off the fish, I had a hard time lifting it, it was that heavy!  But of course I was pretty spent at that point.  It was truly a great experience and something that I will remember for the rest of my life.

Richard Williams (Fish Village customer)

12.18.20 Many are happy and some are not

Some of you are probably wondering… what the hell am I talking about?

We just launched the 2021 San Clemente Island kayak mothership trip season schedule to our mailing list subscribers on Wednesday promptly at 6:00 PM. We knew that people wanted to get on this trip… we knew that people missed out on this trip last year due to COVID AND we knew that a lot of you are going crazy sitting at home.

We expected a large response… but we didn\’t expect a GIGANTIC response to the point where we couldn\’t even keep up. My poor wife who largely runs the administration of our company behind the scenes has been on a tear over the last two (2) days. She is booking all of you, she is creating the invoices and managing our email inbox all at the same time… normally not a challenge, but WOW this time she needed some help. So Joe and I stepped in to lend a hand to get through 300+ email requests, 40 DM\’s, 88 bookings and 80 invoices that were generated as a result of this release.

This is not a burden… this is exciting. This means we are growing. This means that we are providing a quality experience that people want to be a part of. We have always felt that this particular experience is something that every kayak angler would want to be a part of at least once. Even freshwater anglers find themselves at home on this trip… it seems to speak to just about everyone.

This trip is connecting the entire California kayak fishing community from NorCal to San Diego. Heck, we even have a few that travel from Nevada and Arizona. This means that the Islander crew gets a few more trips to work, means more money for them and their families. It also means a spike to the local economy in San Diego with hotel stays, meals, parking, etc.

We are working longer hours than normal right now to get you all booked and billed + ADD MORE TRIPS. This won\’t take long… most likely by Monday at the latest. We have already requested more trips from the Islander and may be adding a 3.5 day option as well, as we received a lot of requests for a longer trip. This is our highest priority right now… YOU are our highest priority right now.

12.12.20 My South Louisiana Experience

When Louisiana was proposed as the next Fish Village scouting location it took me about 2 seconds to say, “hell yeah.” I honestly knew very little about fishing Louisiana. I had been to New Orleans as tourist, but I never really left the city. The unique eco-system, the history and the culture of the region has always intrigued me. For these reasons Louisiana had always been on my kayak fishing bucket list. The fishing photos and videos on social media of Louisiana redfishing had led me to believe that Louisiana marsh fishing was lazy man’s fishing. Just me and a few feet of water, the sound of the breeze running through the grass, and a maze of waterways full of hidden ponds waiting to be discovered… this is what I thought was waiting for me in Louisiana. For all of these reasons Louisiana was easily one of the top three locations for me.

Sure getting to Louisiana wouldn\’t be easy. First a 4,000 mile road trip, in the middle of a pandemic, would be required. We could fly but someone needed to take the bullet and deliver the kayaks to the fishing lodge. Also to be completely honest I wasn\’t in rush to get on the plane in the middle of a pandemic. There were going to challenges to make this trip happen. First and foremost we didn\’t even own a trailer big enough for everyone\’s kayak. Also, this trip would take almost 2 weeks. I wasn\’t sure how I would be able to take a 2 week break from everything. We were in the middle of a major website redesign and we just started working on our online store. Luckily, Tim and Chris from Pure Watersports, our favorite kayak shop in Southern California, offered up their company trailer allowing us to transport 7 kayaks on a 4,000 mile road trip across the country. After we found a trailer all other obstacles seemed to fall magically one by one. Eventually, it became clear to me that the universe was on our side and this trip was going to happen.

2,000 miles and a about week later we eventually arrived at Port Sulphur, Louisiana. Unfortunately, when we arrived we were greeted with forecasts of high winds, and after my first day on the water my thoughts of lazily drifting through the marsh as I sight casted bull reds were gone. We had high winds all week, which is not the optimal conditions for any type of kayak fishing, but I also learned that conditions in the marsh are extremely dynamic as the tide changes. I would need to frequently remove my drive as I came upon swallow areas. I quickly adjusted to the conditions and the little nuances of kayak marsh fishing. My yak also didn’t have a power pole (highly recommended for this area) which would have allowed me to anchor myself as I fished the moving tide. The high winds highlighted the need for a power pole even more, but after spending a day getting blown around I eventually learned how to beach my kayak in shallow areas, which allowed me to anchor myself near the outlets. Unfortunately, I didn’t come home with that bull red, only catching small undersized trout.

Fishing a windy marsh was definitely a grind, however, mother nature took mercy on us the final day of fishing giving us a break from the wind for a few hours. During this time I was able to experience the tranquil nature of the Louisiana marsh that I had expected. As the winds subsided my senses were freed up to take in the true beauty this type of fishing. I don’t know about you but I find it amazing you can paddle for miles and still be in only a few feet of water. In the calm conditions I was also free to observe the myriad of wildlife that call the marsh home. The beauty of these few hours reminded my why I kayak fish. Maybe you kayak fish to catch fish, but I kayak fish for all the epic locations it takes me. In our small plastic boats we are always able to explore areas off limits to larger crafts. Whether it be the coast of California, the Mokohinau Islands in New Zealand, or the Louisiana Marsh, I kayak fish because it puts me closer to nature than any other type of fishing. Ok I didn’t come home with a cooler of fish, but  I will be back in better conditions and I will catch that red bull. Until then I have the memory of spending a week with some of the country’s best kayak anglers, and a few thousand photos of one of the most unique ecosystems on the planet. However, above all I have the memory of those few magical hours where the wind subsided and I was able to experience the true beauty of the Louisiana marsh.

12.08.20 A New Trick for an Old Dog

When Mike invited me to join the Fish Village team on a scouting trip to South Louisiana for a new travel destination to add to his roster, at first a part of me scoffed, but I also knew I would be joining old friends in a relaxed atmosphere for great food and inappropriate laughter.  My reply was instant, “I’m in”, but we were going to fish for redfish, something I’ve done since Madonna was hot and INXS was topping the charts.  Admittedly, I’ve never fished Louisiana.  I grew up in the Tampa Bay area.  The formula for redfish was simple enough; deep edges of the pass jetties lining the west coast, sandy potholes in three foot deep grass flats, and at the Skyway bridge over the mouth of Tampa Bay.  In addition, there were some special places I would focus on during the cooler months such as dead end, mud filled canals.  My fish trip math was elementary: November (cold) + Mud (Louisiana has a ton) = jambalaya + boudin + crawfish + beer + tired of smiling.  I wasn’t going for the fishing. 

Yes I said mud. The trip from Navarre was easy enough; West on I-10, then South on LA23.  Following the GPS, it guided me to drive atop one of the levy’s for about a quarter mile and I was amazed at the view.  To my right was a picturesque sunset over a sea of marshy grasslands, dotted by cuts and pools with such precise randomness it more resembled an endless maze of entropy than a serene ecosystem thriving with biodiversity.  Just one more right hand turn, a short slow jaunt down a potholed gravel road and I was at the camp.  Stepping out of the truck I immediately felt my body doing the out of the shower on wet tile shuffle and had to stabilize myself.  Mud…thick, greyish black, Land Before Time ancestral pool kinda stuff, “Dey see you on dat levy and you gone git a ticket ya hear?” Welcome to Louisiana.

The next couple of days were rinse and repeat, and I didn’t catch a fish.  We were socked in with a hard 25mph North-Northeast wind and since we were on the West side of the Mississippi, most of the water pushed itself out of the marsh area.  Combine that, with the fact that I was learning for once in a long time I had no idea what I was doing.  My hubris blinded me on the trip.  So did the mud.  And about now you are probably wondering why I am so focused on it.  That’s because it dictates everything you do.  It stains the water.  Everything is brown.  It also limits your movements. If you get too shallow and get stuck, plan on sinking well over your knees and sludging your way to deeper water where you’re still going to sink forever. And in the back of my head all I can hear is people talking about sight fishing reds in Louisiana.  I had to figure out how.The trick was technology.  Reviewing Google map satellite images allowed me to find pooled areas that were protected from the influence of wind, wave, and tidal flow. Unlike jetties, grass flats, and bridges, these weren’t places you could just drop a pin and pedal too.  A Google map isn’t exactly up to date right at this very moment. Especially considering the Louisiana marsh is severely impacted by hurricanes, subsequent erosion, and a loss of habit compounded by the altered hydrology caused by dams, levies and oil pipeline intrusions into those wetlands.  Instead, it was more like find the labyrinths entrance, hope it’s there and has enough water to explore.  I found mine and it did.  I stood in the kayak for a moment to survey where I was going and there was no clear path after the first turn.  That’s because the thin, beige grasses are three-ish feet tall and look almost continuous.  Granted there are some small clearings visible inside, but getting from here to there wasn’t going to be as easy as I originally thought.

The deeper I travelled the clearer the water became and in an instant, a large bloom of mud would appear next to me; I was spooking fish. I stood again and noticed the density of the grass was less.  I could see paths and started polling with my paddle.  I had gone through so many twists and turns, and gone left when I could have gone right.  I had no idea how I had gotten in there or how exactly I would get out, but I knew I could.  I also know I couldn’t take you back to where I was, but there are fish there.  The water is crystal clear and only 6-8 inches deep and redfish are sleeping and sunning themselves.  You just have to explore, stalk, and cast perfectly. 

This old dog, completely uninterested in the fishery, felt the spine chill from a hunt that had long been forgotten. The whole experience was unexpected. I understand the allure of Louisiana redfish and look forward to doing it again. 

10.01.20 What makes a trip a Fish Village trip?

I have been asked this question at least one hundred times. The cool thing is that I sincerely don\’t mind answering the question again and again.

We have a no compromise approach to doing business. This means that we don\’t push aside our principles, beliefs and industry best practices just to make a buck. Collectively as a team we decided that if it takes one month, twelve months or even longer to make a trip worthy of the Fish Village brand… than that is what we will do.

Our trips invoke emotions in our guests…

Our process demands that we immerse ourselves in the experience… this means that we have to live the adventure before we can sell it. Through our experiences combined with our previous adventures we start to form the unique Fish Village trip experience.

Our trips consider everything you would want us to consider… and maybe then some:

  • Local culture
  • Local cuisine
  • Fishing adventures
  • Hunting adventures
  • Eco adventures
  • Lodging
  • Meals
  • Fishing gear
  • Transportation
  • Fishing permits/licenses
  • The list goes on and on and on…

The Fish Village experience is un-like any other trip offering out there. We do not re-sell guided trips or charters, we make trip packages that consider your needs. We offer niche experiences for kayak anglers and small boat anglers alike. Every trip offering made available on our website has the stamp of approval of Mike Ponce, Nic Gadouas, Robert Field, Joseph Martinez, Ivy Harris and Sylvia Ponce.

09.17.20 Process + Process + Process

What the process am I talking about? Sorry, I couldn\’t help myself.

Process, organization and logistics is creamy center within Fish Village. These processes are what creates smooth customer experiences and experiences of a lifetime. Without our processes, we have very little to offer.

Trip providers rely on us to be organized, invoice, collect payments and disburse funds in a timely manner. None of this is possible if we didn\’t have our ducks in a row. The same goes for customers… we cannot provide a seamless experience for the customer without having our processes down.

Our educational and professional backgrounds vary from finance, operations, logistics, advanced analytics and of course technology. This blend of skillsets makes for a powerful team. This team combines our technology platform, processes and commitment to rigor as a means to provide the best fishing experiences out there.

Why mention this? Because this is the Fish Village advantage!